Verb and FitOps Empower Veterans to Monetize Virtual Coaching

Written by Vincent Miceli, CEO and Founder, Verb

2 min readFeb 10, 2021

Last week we announced our partnership with FitOps — a fantastic non-profit that equips and qualifies veterans passionate about fitness, health, and wellness to find success after the military. Focusing on professional and personal development, veterans who graduate from FitOps become Certified Veteran Fitness Operatives (CVFO). Once certified, Verb will connect them with clients virtually, providing a platform for them to monetize their coaching careers.

We’re living in unprecedented times, and for the 200,000 service members that leave the military each year to rejoin civilian life, the path forward can be too daunting and uncertain. For many Veterans, they struggle to find civilian employment. Recent reports show that Veteran unemployment is up nearly 12 percent amid the Coronavirus pandemic, as the total jobless rate rose to its highest levels since the Great Depression. That’s a seriously staggering and concerning statistic.

Verb’s AI-powered accountability platform provides our ex-military a way to earn a meaningful income while also working remotely and maintaining a healthy work-life balance. Verb has been designed so that its coaches can also increase their revenue by up-selling their bespoke programs and services while keeping 100% of their profit.

Our news was in the spotlight last week. Frank Miles from Fox Business reported on our partnership, and as I mentioned in the article Verb is so proud to work with FitOps to give flexible, meaningful opportunities for our American Heroes. It was an honor to hear how our platform has positively impacted these veterans and FitOp graduates’ lives.

“Verb has given me a platform to continue my personal training during these difficult times and generate income, in a safe, remote, and effective manner. I’m grateful to FitOps Foundation for continually looking for ways to support their graduates, and finding innovative solutions.”

Mason McGuff — FitOps graduate and Certified Veteran Fitness Operative (CVFO)

The global pandemic’s subsequent lockdown has been particularly challenging for businesses focused on fitness, health, and wellness as they’ve had to shutter their doors for indeterminate amounts of time. Verb makes it possible for fitness, health, and life coaches to help individuals work toward their personal goals remotely.

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